Role

UI/UX Design

Branding

Content Creation

Digital Advertising

Team

Creative/Design Team:

CD: Jason Tennis

ACD: Michael Callahan

Lead Designer: Dustin McCormick

Senior Designer: Timothy Reagan


As the largest voice for CEOs in Washington, the Business Roundtable needed a smart, easy to use platform that all of their partner agencies could use. Alipes designed and built a scalable website, with a custom CMS that can grow with the organization. Mini-campaigns can be created quickly created by member CEOs and companies. The site design reinforces grazing behavior, guiding users through the persuasion funnel and ultimately towards action.