After the merger of several commercial fishing operations on the East Coast, the Blue Harvest Fisheries brand launched in 2016. Blue Harvest Fisheries partnered with Alipes to position the new brand within the crowded consumer packaged goods landscape. Based on our competitive research, consumers want to know their fish is sustainably sourced and harvested. Thus, we set out to showcase the “fisherfolk” behind the product. Their pride, commitment, and passion for seafood are palpable at every brand touchpoint. After a successful brand launch, Alipes continued to support Blue Harvest Fisheries at the Seafood Expo of North America, the largest seafood expo in the world.

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